Wrap Up What do you like about 2018/19 magic? What do you hate? Haim believes that if you want to succeed on television, you need to learn how to listen to professionals in the field. A successful show requires directors and consultants who understand how television works and how to adapt your magic for the medium. Just because you’re good onstage, doesn’t mean you’re good on television. Referencing Justin Willman’s show Magic for Humans, Haim explains that a character is what separates you from other shows and makes the audience want to return. Haim goes on to explain that his show succeeded because of his character. After sending the pilot episode around to various studios, it was picked up for thirteen episodes. When creating the pilot for Goldmind, Haim used his life savings to fund the episode he vowed to quit magic if a producer didn’t pick the show up. Creating for TelevisionĬreating a television show is a huge undertaking and is the second risk Haim took in his career. People may love you, but they will forget about you so reaching out to them will help keep you in their minds when they need an entertainer. After you perform, you should try to remain attached to your clients by keeping in touch with them. If you are a professional, Haim recommends committing 90% of your time to marketing and 10% to practicing magic. It may be beneficial for you to find the right person who is able to sell you. While you may be a good magician, you may not be great at the business or marketing aspects. Haim emphasizes that you need to be aware of what you’re worth and that you should raise your costs in reasonable increments. Your focus should be on developing yourself and getting to a point where you can begin to raise your costs to better match your skill level. When you’re starting out, money should not be your focus. You want your audience to have fun with you, and Haim believes that the audience will love you because they want to love you. You, as a person, are not trying to impress people in your everyday life, and you should be like that on stage. Overall, don’t try to impress your audience. Experience is the most important aspect in becoming a better magician as you can’t improve if you don’t perform. The only way to improve and understand who you are on stage is performing. While you can play a character on stage, it needs to be a character that you created. Don’t try to be like other magicians or performers on stage that you admire as it won’t be authentic. To uncover your character, you have to remain true to yourself. From there, you can determine what magic suits your character and how you can bring your own personality into the tricks you’re performing. When you’re performing, people are there to see you, they’re not there to just see magic tricks, so it’s important to find out who you are on stage. The major risk he took in changing his performance style allowed him to succeed in an area that was truer to his character. However, he eventually started getting the shows that he wanted to perform and is now successful as a mentalist. When he quit performing magic at kids shows, Haim took a financial hit during his first six months as he reestablished himself. Switching to solely performing mentalism for adults was a huge risk for him. It is difficult to succeed if you don’t take risks. If you want to succeed, you need to be willing to adapt and change yourself to better suit the demands of your audience, Haim says. While mentalism became his career, magic still remains his hobby. Haim spent several years performing as a magician, primarily for kids shows, before switching fully to mentalism. Over time, he learned that Uri’s powers weren’t real and that he needed to learn magic to pull off the miracles he saw on television. Wanting to be like Uri, young Haim spent his time trying to bend spoons with his mind and hypnotizing people in the streets. The first magician Haim saw was Uri Geller. ![]() ![]() Haim is an Israeli-Canadian mentalist who is behind Cryptext and the show Goldmind. Jonah sits down with Haim Goldenberg to discuss the business of magic, taking risks and finding your character for episode 146.
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